There's more to managing your reputation than doing PR.  In fact by then it's too late.  Good organisations understand that reputations take years to earn and minutes to lose.  The starting point is clarity - reputation for what? with respect to whom?  Whatever your reputation management need, it boils down to how you manage the behaviour of the people representing your organisation.

Drivers of Behaviour

Unless all the drivers are understood and addressed, any approach is likely to be inconsistent and incomplete, leading to cynicism among those whose behaviours you are trying to change.

PRM’s Six C’s

We have found that unless the following attributes are in place, any programme requiring behaviour change is likely to be flawed.

o       Clarity … of objectives

o       Consensus … among top management

o       Communication … before, during, after, always, up, down, across, inwards, outwards, regularly, sporadically – 
    and any other way you can think of.

o       Consistency … of management behaviours and expectations

o       Commitment … from the very top down

o       Completeness … holistic, systematic, inclusive approaches

Our Reputation Management Services

For further details of our services for proactive reputation management, please contact us.  l